Whether you're worried about the ActiveCampaign price hike – – or you're finally starting your own email list and want to set yourself up for success – – you might be considering (Convert)Kit. Meanwhile, I'm considering doing an email series on what I love (and don't love) about Kit. Is that of interest? Do you want to hear the good, the bad, and the ugly? Hit reply with the number that most resonates: 1 = Yesireee, send it ASAP 2 = I'd read it, but I'm not considering Kit 3 = I already use...
about 2 months ago • 1 min read
I think Email Uplers put it best: It’s not just another holiday season, is it? You’ve got fewer shopping days between BFCM and Christmas in 2024; there’s economic uncertainty, and to top it all, it’s an election year. If you ever needed to be agile, it’s definitely now. So, with a giant drumroll (and a whole lotta cool scroll animations), they present you with: 10 Experts on How to Leverage Email Marketing in The Holiday Season 2024, brought to you by Email Uplers – Nikki 🛍 P.S. If you want...
6 months ago • 1 min read
Not a podcast person? Click here to skip the Email Swipes updates – but still get my other email musings. Whenever people IRL ask what I do, they usually give me a blank look when I say “email marketing.” And then when I explain what email marketing is – using laypeople-friendly examples like Old Navy or Sephora – they say something like “Ah, you’re one of those annoying spammers.” Which is technically inaccurate. Marketing emails are not spam. They might be frequent. They might be annoying....
6 months ago • 1 min read
Not a podcast person? Click here to skip the Email Swipes updates – but still get my other email musings. Apologies Reader, A technical domain issue prevented the podcast notification email from reaching most of you last week.Alex's episode was so good and I really want to give it the takeaways their time of day, so instead of posting this week's new episode today, I'm waiting until next week – to give you a chance to listen to last week’s episode.(If you were one of the lucky few who did get...
7 months ago • 1 min read
Not a podcast person? Click here to skip the Email Swipes updates – but still get my other email musings. Cold email. 2 little words that bestir a whole lotta emotion. Most people hate getting – or sending – cold email. Because most cold email is hate-worthy. And even those “95% response rate” cold email templates – i.e. the successful cold emails – don’t exactly bestir fuzzy wuzzy feelings of love and care. But that’s exactly what this cold email accomplishes. Yeah, really. Cold Connections:...
7 months ago • 1 min read
Not a podcast person? Click here to skip the Email Swipes updates – but still get my other email musings. If you think about “you’ll love this” product recommendation type emails from an emotional context, it’s easy to see why they do well. They feel personal – and also so promising. Which is why – if you think about “you’ll love this” product recommendation type emails from an emotional context, it’s clear to see that you need to be very careful with them. Like I break down (with an example)...
8 months ago • 1 min read
Not a podcast person? Click here to skip the Email Swipes updates – but still get my other email musings. The first time I heard about the effectiveness of Voice of Customer (VOC) data, it felt like cheating. More than AI threatening jobs, I thought customer researchers would. Why even hire a copywriter if you can just swipe words directly from your customers and plop them straight into your emails and sales pages? There is more to the craft of copy – it’s not as simple as copy+paste – but...
8 months ago • 1 min read
Not a podcast person? Click here to skip the Email Swipes updates – but still get my other email musings. You run split tests to increase conversions, right? 🚨 Test your button copy to see which performs better. 🎨 Test your layouts to see which performs better. 📜 Test your length to see which performs better. But there’s actually another kind of split test. One that may actually decrease conversions… … in the short term. Split tests to understand your audience. Which we’ll dig into in this...
8 months ago • 1 min read
Not a podcast person? Click here to skip the Email Swipes updates – but still get my other email musings. Quick: What’s the best incentive for an ecomm newsletter opt-in? If you answered “10% discount,” you’re in good company. But there are so many other offers to try. Ones that – not only save you margins – but actually make your customers happier too. Listen in to this week’s episode of Email Swipes to hear how we diversified Harvie’s offer suite – thanks to… doughnuts? Doughnut...
8 months ago • 1 min read
